Project Overview
We partnered with a startup to launch a nationwide on‑train food delivery aggregator — focusing on compliance, vendor partnerships and scalable tech.
Strategic Implementation
1. Regulatory Foundation
Secured IRCTC aggregator approval; established compliance docs and railway authority relationships.
2. Market Expansion
Data-led route prioritization; rolled out into 400+ cities by onboarding local vendors and station teams.
3. Vendor Network
Onboarded 2,500+ vendor partners with hygiene and SLA standards; training & QA playbooks rolled out.
4. Platform & Tech
Built React Native app with GPS tracking, offline resilience, payments and driver coordination.
5. Integrated Marketing
Multi-channel campaigns: station promos, digital ads, influencer pushes and referral programs. Optimized to 4.5x ROAS.
Results
Impact & Business Metrics
The combined regulatory, operational and marketing playbook turned a concept into a scalable platform that served millions while creating income for thousands of local food partners.
- Revenue jump: 300% month-on-month during initial scale.
- Vendor ecosystem enabled local employment across 400+ cities.
- High NPS and strong product-market fit reflected by repeat orders.