Executive Snapshot
Key metrics and outcomes from a fully integrated acquisition funnel.
20,000+
Qualified Leads Generated
1,800+
Student Enrollments
40%
Reduction in Cost Per Lead
200%
Brand Visibility Increase
Lead-to-enrollment rate
9%
Client satisfaction
4.8/5
Campaign duration
12 months
Primary channels
IG, Google, LinkedIn
Problem Statement
Quality Without Reach
Exceptional courses but low awareness among target students; mismatch between product and go-to-market.
Targeting Misalignment
Broad targeting causing wasted ad spend and low lead quality.
Visibility issue
High
Targeting precision
Low
Funnel maturity
Medium
Organic reach
Low
Strategy Breakdown
Research & Targeting
Deep geographic and demographic analysis to identify high-intent pockets and decision-makers.
Value-First Lead Magnets
Premium PDFs, webinars and interactive templates to capture and qualify leads.
Multi-Channel Amplification
Instagram reels, LinkedIn thought leadership, and Google search campaigns.
Nurture & Conversion
Automated email journeys, consult scheduling, and social proof integration.
Lead magnets created
5
Webinars hosted
8
Landing pages
12
A/B tests run
40+
Tools Leveraged & Use Cases
- Google Ads: high-intent search capture and lead funnels tied to destination landing pages.
- Instagram Reels: organic reach and awareness for target-age students; UGC & collaboration.
- LinkedIn: credibility and parent/professional outreach via long-form content.
- Mailchimp / CRM: automated nurture sequences, segmentation and lifecycle messaging.
- Analytics & Dashboards: Looker Studio + GA4 for real-time performance and budget allocation.
Primary ad platform
Google
Social focus
IG Reels
CRM
Mailchimp
Reporting
Looker Studio
Implementation Timeline
Phase 1 (Months 1-2): Setup tracking, finalize SOPs, content calendar.
Phase 2 (Months 2-4): Awareness campaigns, webinar series, list building.
Phase 3 (Months 4-12): Scale winners, aggressive optimization, expansion.
Set-up time
8 weeks
Ramp period
3 months
Optimization loop
Weekly
Reporting cadence
Weekly
Results Achieved
20,000+
Qualified Leads
1,800+
Student Enrollments
40%
Cost/Lead ↓
200%
Brand Visibility ↑
9%
Lead→Enrollment Rate
4.8/5
Client Satisfaction
Total leads
20,000+
Enrollments
1,800+
CPL reduction
40%
Visibility uplift
200%
Key Success Indicators (KPIs)
Qualified leads
20,000+
Enrollments
1,800+
Cost per lead
-40%
Lead→Enrollment
9%