Executive Snapshot
How a homemade baked goods brand scaled rapidly with integrated digital and operational execution.
25,000%
Growth in Monthly Orders
6
Months to Transform
1,500+
Orders per Month
4.9/5
Customer Rating
The Challenge
Limited Market Visibility
• Minimal digital presence, low reach
• No content strategy or seasonal campaigns
• Low engagement with followers
Scalability & Operations
• No systems to handle demand
• Quality at risk when scaling
• Informal ordering & retention
Visibility issue
High
Operational maturity
Low
Repeat purchase systems
None
Strategy
Social Media Transformation
• Behind‑the‑scenes content and consistent posting
• Seasonal campaigns and UGC
• Community engagement and contests
Advanced Campaigns & Ops
• Targeted awareness + retargeting sequences
• Streamlined ordering and automation
• Loyalty and referral programs
Content assets built
Campaigns + UGC
Automation introduced
Yes
Loyalty program
Implemented
Implementation Timeline
Phase 1 (Months 1-2): Branding, tracking, SOPs, content calendar.
Phase 2 (Months 2-4): Awareness campaigns, list building, engagement growth.
Phase 3 (Months 4-6): Scale successful campaigns, automation, and market expansion.
Tools & Use Cases
Social scheduling
Buffer / Later — scheduling & cadence
Ads & targeting
Facebook/IG Ads — awareness & retargeting
Analytics
Google Analytics — traffic & conversions
Order automation
Zapier + Google Forms — order handling
Email & CRM
Mailchimp — lifecycle emails & lists
Video production
Short reels & testimonials
Results
1,500+
Monthly Orders
25,000%
Order Growth
300%+
Social Engagement
85%+
Customer Retention
150%+
AOV Uplift
4.9/5
Customer Rating
Success Factors
Integrated Systems
• Social + Ads + Automation worked as a single engine
• Data informed optimizations weekly
Authentic Storytelling
• Artisanal narrative resonated with customers
• UGC & testimonials boosted credibility
System integration
Strong
Brand storytelling
Authentic
Operational scaling
Achieved